6 Benefits of Using Garment Printing for Your Small Business

What do you know about garment printing? Read about some of the benefits for using it to help promote your small business.

The Global Custom T-Shirt Printing Market was valued at $3.6 billion in 2021. By 2022, it is estimated to reach $4.3 billion in value.

Creating and selling custom printed t-shirts during the COVID-19 pandemic became a great way to still reach customers with relatable and personal designs. It became a popular form of style and self-expression. 

Custom shirt designs are more relevant now than ever and branded merchandise is especially trendy. So, how can you use garment printing to promote a small business?

In this guide, we'll detail 6 key benefits of using garment printing for small businesses. Wondering how garment printing can help you promote your small business? Then, keep reading for more information.

1. Custom Garment Printing Creates Unique Promotional Items

With social media as a prime source of marketing and advertising, you want to create something that will promote your brand and catch the eye of potential customers scrolling through their feeds. 

Consumers love receiving free branded merchandise from a business as part of a giveaway or promotion. Garment printing allows you to put your logo or brand design on an array of functional and wearable products such as hats, t-shirts, sweatshirts, and tote bags. 

You can use these items to run contests and award branded merchandise as prizes through social media or in person. Your brand recognition will increase through the number of interactions you get on your social media feeds for these promotional items. This will, in turn, increase your brand awareness and influence higher overall sales. 

2. Custom Printed Items are Free Advertising for Your Brand

One of the best benefits of garment printing your small business logo or brand on wearable items is the exposure your brand gets. Whenever consumers wear your promotional items out in public, they're like a walking billboard for you.

Consumers can see your brand's name, social media handles, website, address, and more printed on a t-shirt or hat. If they're in line for an event or waiting to check out at the grocery store, odds are they're going to be stuck waiting behind someone else.

This is when they'll most likely begin to read the shirt of the person in front of them and just like that, you just got another set of eyes on your brand thanks to a custom branded t-shirt.

3. Garment Printing Is Easy and Quick

Garment printing used to be a time-consuming and complicated process. But with today's modern advancements, Direct-to-Garment printing is quicker and easier than ever before. In fact, garment printing is the quickest of all t-shirt personalization options, even compared to screen printing and shirt embroidery.

Screen printing requires the use of a mesh stencil on a screen and then pushing the ink onto the surface of the t-shirt. This may only allow you to make one printed t-shirt at a time with the given stencil and it takes longer to wait for the ink to completely dry, which could take hours.

Garment printing, on the other hand, is much quicker and allows for multiple designs to be created and printed at a time. Garment printer ink can dry in as little as 2-3 minutes.

4. Garment Printing Offers Full-Color Design Printing

To get eyes on your brand, it's important to have an eye-catching logo that pops. The best way to do this is to use color. 

The screen printing method really only allows for the use of one color of ink at a time, so you won't have as much variety in your design. Some logos may look fine in one color if done right, but you shouldn't have to skimp on color if you're looking to go bigger and bolder. That's where the beauty of garment printing comes in.

With garment printing, a direct garment printer can print a whole spectrum of bright rainbow colors together into one design. This means you won't have to settle for a one-dimensional monotoned look for your branded merchandise and promotional items.

5. Garment Printing Enables a High-Resolution Design

Visibility is key for creating your brand awareness. If your logo appears fuzzy, distorted, or illegible then you're negating the whole purpose of printing custom logo merchandise in the first place.

Garment printing creates a high-def logo that is crisp and clear. Not only will you get the beautiful coloring but you will have a design that you can be proud of.

Quality printed merchandise reflects on you as a business owner. If your promotional products and logos are professional and high quality, then customers are more likely to think highly of your business.

They'll see your small business as a business that cares how it looks and represents itself. That you put care into every little detail of your business.

6. Garment Printing Provides a Long-Lasting Design

Screen printing only puts the ink onto the surface of the fabric. This may cause the design to start to crack and peel off over time and degrade the appearance of the logo. 

Unlike the thin surface layer of ink from screen printing, a reactive garment printer ink actually bonds to the fibers of the shirt and becomes a part of the fabric. This feature gives your logo a long-lasting appearance and it will stay on longer with less cracking, peeling, or fading. 

This resiliency, when combined with the high definition aspect along with a broader range of color options makes garment printing a clear winner in one of the most beneficial forms of custom t-shirt printing. It will make your logo truly stand out from the crowd.

Create Marketing That Works With Dynamic Designs

Making your mark on the world isn't an easy task, but when you need your promotional products to stand out, go dynamic with Dynamic Designs.

Dynamic Designs in Jacksonville, Florida specializes in custom embroidery, screen printing, and branding services for businesses. For garment printing and so much more, come to Dynamic Designs where our marketing strategy experts can bring your ideas to life.

Let us help you find the best form of branding for your small business through promotional products like custom hats, hoodies, t-shirts, and other items. 

Contact Us today and get your free quote for your next project.